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*UPDATE* we sold out even quicker than last time!

#wearbritishblue 🌀 Our next batch of ‘British

#wearbritishblue 🌀 Our next batch of ‘British Indigo from Organic Woad’ kits is ready and will go on sale in our online shop at HomegrownColour.co.uk tomorrow at 10am. Get ready because our first batch sold out in just a few hours!

After a challenging growing season this year, we very much appreciate such great support and look forward to seeing more people wearing our British Blue!

#bioregional #climatebeneficial #naturaldye #indigodye #indigodyed #BIFOW #britishindigofromorganicwoad #woad #woadblue

I’ve been doing some indigo dyeing with our @hom

I’ve been doing some indigo dyeing with our @homegrowncolour organic woad today and just had to pinch myself!

I’ve been naturally dyeing textiles for years but never with my own British, organic, @northernenglandfibreshed crop. It’s incredible, and at the same time, because woad challenges the global obsession with growth at all costs, this colour also requires some deconditioning.

I’d describe our woad as slow, difficult and expensive, and I’m quite proud of the fact that we’re not trying to compete with artificially cheap fossil fuel dyes or colours produced using a low-waged or enslaved workforce.

Imagine, Europeans were quite happy with their native blue until Vasco de Gama opened the trade route around the Cape of Good Hope. Soon after, an indigo plant yielding four times the pigment was ‘discovered’, along with a desire to enslave people and exploit other countries for fashion. How do we come back from this mindset that’s still so prevalent?

With this humble blue, we’re revaluing *local* planetary materials and human labour and yes, it’s a weaker, therefore comparatively more expensive pigment because there’s been no social or environmental exploitation involved.

Woad has a deep, rich, evocative history in these islands that predates ecocide and colonialism. There’s even speculation that our country’s name and aspects of our cultural identity are intrinsically linked to this special colour.

According to the BBC, “As Caesar wrote in his account of the Gallic Wars, “All the Britons dye themselves with woad, which produces a blue colour, and makes their appearance in battle more terrible.” Such was the effect of their appearance that they became known throughout Europe as the Pretani, a Celtic word meaning the ‘painted’ or the ‘tattooed’ ones. From that, the name Britain was eventually derived.”

So, I’m pinching myself because I get to wear and share the story of how I find myself producing British Blue at this weekend’s @medicinefestival

I’ll be demonstrating the field to fashion process during my talk on the Soil to Soul stage at 5:15pm this Friday - wearing woad!
Justine 💙 #womangrowsjeans #homegrownhomespun
@thewilddyery

*UPDATE: SOLD OUT in less than 24hrs! Thank you!*

I don’t think either Mark or I expected to becom

Today we soft-launched our ‘British Indigo from

Today we soft-launched our ‘British Indigo from Organic Woad’ kits @groundswell_agriculture and made our first momentous sales.

Fellow Fibreshedders @southwestenglandfibreshed and @southeastenglandfibreshed did all the hard work organising a very beautiful stand which was a hive of activity all day. It was an honour to display our kits amongst such pioneering work.

It was great to show and tell all about the #homegrownhomespun #womangrowsjeans on the Fibreshed stand too and reveal a ‘sky-dye’ T-shirt, straight out of the woad vat. Not everyone had witnessed the magic as indigo transformed from lime green to blue as it hit the air.

Thanks to everyone who supported us with their kind words and purchases. It was a memorable day!

Thanks for the 📸 Jen @fernhillfibre

#BIFOW #BritishIndigoFromOrganicWoad #HomegrownColour

Our circular logo. I hand cut this out of black ca

The countdown is on! We’re launching our trail c

The countdown is on! We’re launching our trail crop pigment on the @fibresheduk stand @groundswell in less than 2 weeks! Today I designed the labels and ordered the bags. They’ll have woad dyed strips of cotton tying them closed.

#BIFOW #BritishIndigoFromOrganicWoad #HomegrownColour

Posted @withregram • @markpalmer_organic Our woa

Posted @withregram • @markpalmer_organic Our woad season has started at last! . After much delay caused by the weather our woad is finally emerging. It had 2.5 inches of rain after drilling but seems to be coming through ok. 🤞 @homegrowncolour @thewilddyery #organicindigo @soilassociation #organicdyes And our 2023 crop is setting seed beautifully.

#BIFOW #BritishIndigoFromOrganicWoad #HomegrownColour

Director of Homegrown Colour Ltd., Mark Palmer was

Director of Homegrown Colour Ltd., Mark Palmer was interviewed about our soon to launch Organic British Indigo by the Tree Amble podcast @oxfordrealfarmingconference a couple of weeks ago. He spoke about our business origins on the #HomegrownHomespun project, our successful trial and continuing upscale.

#BIFOW #BritishIndigoFromOrganicWoad #HomegrownColour

Repost via @markpalmer_organic We’re getting the

Repost via @markpalmer_organic We’re getting there! #britishindigo #naturaldyes #naturalindigo

#BIFOW #BritishIndigoFromOrganicWoad #HomegrownColour

There’s a shoutout for Homegrown Colour in this

There’s a shoutout for Homegrown Colour in this episode of @garmologypodcast

Posted @withregram • @garmologypodcast Season premiere! This episode is about the epic task set by Justine Aldersey-Williams of The Wild Dyery and Northern England Fibreshed to create a pair of jeans from seed entirely in the UK. You might think this sounds simple enough, grow some fibres, dye, weave and sew, right? That's what Justine thought when starting out. Listen in to hear the twisty tale of learning many new skills, finding plenty of help, a fair few unexpected problems and what might be the most costly jeans in the UK.

You can find Justine on Instagram as @thewilddyery and @northernenglandfibreshed

#podcast #garmology #garmologypodcast #fibreshed #northernenglandfibreshed #indigoferatinctoria #indigoextraction #indigo #naturaldye #naturaldyes #linen #flax #patrickgrant #sewingbee #greatbritishsewingbee #ecofashion #sustainablefashion

#BIFOW #BritishIndigoFromOrganicWoad #HomegrownColour

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